Observation sitting
A focused sitting where we watch recent first installs move through splash, account walls, and early screens, then narrate what interrupted progress.
View detailsConsumer app onboarding · Malaysia
Twelve first installs. One onboarding path. A written account of where people leave.
Proxy Vertex Grid measures the stretch between first open and first value in consumer mobile apps. We observe real first sessions, reconstruct the path screen by screen, and hand your product team a report they can argue with.
What you receive
A drop-off account tied to screens, prompts, and waits
Event counts tell you that people left. Our onboarding flow measurement study names the splash, soft-ask, system dialog, account wall, empty home, or spinner where patience ran out.
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Path reconstruction
Every step from first open to first meaningful action, written in order.
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Observation notes
Timestamps from 8–12 recent first installs inside an agreed measurement window.
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Readout
A ninety-minute session with your product team to decide what to change next.
Flagship study
Primary engagement
Onboarding Flow Measurement Study
A three-week engagement for one consumer app on iOS or Android. We open a measurement window, watch first sessions, and deliver a written report plus readout. Starting from RM 18,500 for a single path.
Related work
Other engagements that sit beside a full study
Permission & account review
A narrow review of notification, location, and contact prompts plus the account wall — the stretch where many consumer apps lose first-time people.
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Checkpoint mapping
We name the checkpoints that prove someone reached first value in your consumer app, then map which onboarding screens feed each checkpoint.
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Remeasurement
After you change onboarding screens, we reopen a short measurement window and compare first-session movement against the earlier study.
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Who books us
Product teams shipping consumer apps, not internal enterprise suites
Shopping, travel, banking, social, and utility apps where a stranger must reach first value without training. If your “users” are employees with mandatory login, this practice is the wrong fit.
Most clients arrive with a funnel chart and a disagreement about whether the tutorial, the OTP, or the permission ask is to blame. We settle that with observation inside a fixed window.
From the journal
Notes on first sessions
Where first-session drop-off usually hides
Splash screens and empty homes get blamed often. In consumer apps we measure, the quieter exits sit between permission prompts and the first feed of useful content.
Permission prompts that interrupt first value
Notification, location, and contact asks can be necessary. Placing them before anyone has a reason to say yes is a common reason first installs stall.
Ready to open a measurement window?
Tell us which consumer app, which platform, and what you currently call first value. We reply within two working days during Malaysian business hours.