Flagship study
Onboarding Flow Measurement Study
A time-boxed study of one consumer app onboarding path, from first open through the first meaningful action, with a written drop-off account and a readout.
Who it is for
Product managers, growth leads, and UX researchers shipping consumer apps in shopping, travel, banking, social, and utilities.
Result
A written measurement report that maps each screen, prompt, and wait state from first open to first value, notes where people leave, and lists a short set of changes worth testing next.
Scope
One consumer mobile app, one platform (iOS or Android), and one primary onboarding path — or the two most common paths when they share screens.
What is included
- Kickoff call to fix the measurement window and define first value for your app
- Review of current onboarding screens and any existing funnel counts
- Observation of 8–12 recent first installs inside the agreed window
- Reconstruction of the first-session path with drop-off notes per step
- Written report and a 90-minute readout with your product team
What is excluded
- Writing or shipping product code
- Paid acquisition campaigns
- Ongoing analytics retainers (booked separately)
- Redesigning the full app outside the first-session path
Enquire about an open measurement window
Mention this engagement by name when you write. We reply within two working days during Malaysian business hours.