Where first-session drop-off usually hides
Splash screens and empty homes get blamed often. In consumer apps we measure, the quieter exits sit between permission prompts and the first feed of useful content.
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Field notes from onboarding measurement
Short essays on first-session drop-off, permission order, dual entry paths, and what first value means in different consumer apps.
Permission prompts that interrupt first value
Notification, location, and contact asks can be necessary. Placing them before anyone has a reason to say yes is a common reason first installs stall.
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Measuring onboarding when the app has two entry paths
Many consumer apps open through a guest browse path and a forced account path. A single funnel chart hides which path people actually took.
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What first value means in shopping apps versus banking apps
Activation is not a universal screen. For a shopping app it may be a first save; for a banking app it may be a verified login that shows balances.
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Notes from observing twelve first installs in a week
A short observation sitting for a regional lifestyle app showed how OTP delays and an early rating prompt shaped the first ten minutes.
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