Activation Checkpoint Mapping
We name the checkpoints that prove someone reached first value in your consumer app, then map which onboarding screens feed each checkpoint.
Who it is for
Teams arguing about what “activated” means before they invest in a full measurement study.
Result
A shared definition of first value plus a one-page map of checkpoints tied to concrete screens and actions.
Scope
Definition workshop and mapping document for one app.
What is included
- 90-minute definition workshop
- Checkpoint map for first value
- Notes on which screens are required versus optional
- Suggested measurement window for a later study
What is excluded
- Observation of live first installs
- Full written drop-off report
Book a definition workshop
Mention this engagement by name when you write. We reply within two working days during Malaysian business hours.